Sportcity / Multi-Club Membership Experience & Design System

2024 路 Client: Sportcity 路 Role: UX Designer 路 web 路 design

Contributed to the design system and UX concepts for Sportcity's multi-club subscription model, engineering intuitive comparison and management workflows.

In depth

Designed flexible digital touchpoints for a complex tiered membership structure. Created crystal-clear comparison, selection, and cross-club management flows that empower users to seamlessly navigate between premium, standard, and simple club tiers while maintaining brand consistency across the entire digital ecosystem.

Details

Tags

  • Membership
  • Subscription
  • Design System

Imagery

Sportcity club-locator UI across three iPhone frames

Visual direction: Energetic, high-contrast lifestyle photography of modern fitness spaces paired with a clean, modular UI selector for club tiers.

  • Demo: the Sportcity club finder on a phone - searching 123 clubs across the Netherlands and browsing club cards

Studio

Work with the studio

JVVDESIGN

Freelance designer and developer for brand design, product UX/UI, and front-end development. Selected work, clear packages, and senior-level craft for teams that need to ship.

[email protected] 路 +31 6 43 11 34 82 路 Amsterdam 路 Netherlands

KVK 77188659 路 BTW NL003159241B29

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