# JVVDESIGN > Freelance designer and developer for brand design, product UX/UI, and > front-end development. Selected work, clear packages, and senior-level craft > for teams that need to ship. This is the machine-readable guide to https://jvvdesign.com (llms.txt convention). It is generated by `npm run build` from the content modules the pages render, and the route list follows `public/sitemap.xml`. Nothing here is a second source of truth: to change it, change the site. Every page below also serves a JavaScript-free copy of its own text at its normal URL, so fetching the page and fetching this file say the same thing. Full per-page and per-project breakdown: https://jvvdesign.com/llms-full.txt Site: https://jvvdesign.com Studio: JVVDESIGN - the freelance practice of Jan-Willem van Vulpen Language: English Contact: janwillem@jvvdesign.com · +31 6 43 11 34 82 Location: Amsterdam · Netherlands LinkedIn: https://www.linkedin.com/company/jvvdesign Registration: KVK 77188659 · BTW NL003159241B29 ## Key pages - [JVVDESIGN](https://jvvdesign.com/): Freelance designer and developer for brand design, product UX/UI, and front-end development. Selected work, clear packages, and senior-level craft for teams that need to ship. - [Projects](https://jvvdesign.com/projects): The delivery toolkit and featured projects behind JVVDESIGN, AI-assisted research, component generation, and workflow automation. - [Winston PI](https://jvvdesign.com/winston): Winston is a standalone Personal Intelligence system that runs entirely on your own hardware. Absolute privacy, a local digital butler, and hyper-personalization, no data mining, no subscription lock-in. ## Services Offered as 3 practices on the homepage: Intelligent Workflows, Code & Architecture, Living Systems. ## Working with AI > Design and code move fast. By baking custom LLM loops and AI agent workflows > directly into my creative pipeline, you get enterprise-grade output with > boutique speed. The homepage sets this out under "AI in the pipeline" ("Modern stack, modern velocity") - the heading, the note above and one AI note per practice. The practices switch as tabs, but every pane is present in the page's HTML at all times, and each pane's status line, demo detail and full AI note are reproduced in llms-full.txt. ## Projects - [OfficeHub](https://jvvdesign.com/projects/officehub): Designed and built officehub.ch: a coworking platform where teams browse and book workspaces, meeting rooms, and private desks, with payments handled end to end through Ember and an AI assistant (Winston) woven into the product. (2026, Full suite: design & development) - [Greenify](https://jvvdesign.com/projects/greenify): Co-founded and led the digital presence, art direction, and platform development for Greenify, an online ecosystem promoting sustainable product alternatives and verification. (2020, Co-founder) - [Arkhangelsk](https://jvvdesign.com/projects/arkhangelsk-narfu): An educational identity workshop and collaborative design sprint with NARFU students to revitalize the cultural and visual identity of Arkhangelsk. (2020, Workshop Facilitator) - [Jeugdlintje Eindhoven](https://jvvdesign.com/projects/jeugdlintje): A redesign of the youth honour awarded in Eindhoven: a wearable zig-zag 'wave' pin in metal or felt, presented on a laser-engraved birch plaque, so every young laureate visibly joins one growing wave of good deeds. (2019 - Present, Product & packaging design) - [Bever](https://jvvdesign.com/projects/bever): Developed a custom 3D-printed connector component in collaboration with business development to power Bever's centralized nationwide repair service. (2025, Product Designer) - [FlintandSteel & CanxLab](https://jvvdesign.com/projects/flintandsteel-canxlab): Developed and launched a high-performance e-commerce webshop powered by the Pyro platform for CanxLab, featuring custom UI design and interactive mobile tooling. (2025, Frontend Engineer & Designer) - [Ember](https://jvvdesign.com/projects/ember): Designed and built Ember, the self-hosted payment and booking rails that power OfficeHub and the CanxLab webshop: checkout, Stripe Connect payouts, calendars, and an admin dashboard, all without third-party SaaS lock-in. (Late 2026, Founder: architecture, design & development) - [DPD](https://jvvdesign.com/projects/dpd): Worked as a core UX designer to architect a dedicated application channel and streamlined ordering workflow enabling SMEs (MKB) to purchase shipping labels. (2024, UX Designer) - [Sportcity](https://jvvdesign.com/projects/sportcity): Contributed to the design system and UX concepts for Sportcity's multi-club subscription model, engineering intuitive comparison and management workflows. (2024, UX Designer) - [MSN](https://jvvdesign.com/projects/msn): Core UX designer for a multi-year digital transformation project developing complex internal operations software, the container emptying app, and the 'MijnMSN' citizen portal. (2021–2024, UX Designer) - [SKG-IKOB](https://jvvdesign.com/projects/skg-ikob): Involved from inception in the complex digital merger and system unification of SKG and IKOB, building mission-critical internal applications for certification bodies. (2021–2024, UX Designer) - [DOF architecten](https://jvvdesign.com/projects/dof): A calm, image-led practice site for DOF architecten, an architecture and urbanism studio, giving four distinct work fields one coherent, browsable face at dof-architecten.nl. (2023, Web design & development) - [IWB](https://jvvdesign.com/projects/iwb): A five-day design charrette with George Brown's Institute Without Boundaries, the Mass Timber Institute and the Toronto Region Conservation Authority at Bolton Camp, inventing the 'missing micro' of the urban fabric: modular mass-timber micro-infrastructure for retail, work, housing and education. (2018, Design researcher) - [Farmfrites](https://jvvdesign.com/projects/farmfrites): Designed the complete UX of the live farmfrites.com: the global digital flagship of one of the world's largest french-fry producers, turning a 100+ product foodservice catalogue, an inspiration hub and a farmer portal into one intuitive site shipped across 28 region/language editions. (2025, UX Designer - full site design) ## Legal - [Privacy Policy](https://jvvdesign.com/privacy-policy): How JVVDESIGN collects, uses, stores, and protects personal data when you use this website and contact forms. - [Terms of Use](https://jvvdesign.com/terms-of-use): Terms and conditions for using the JVVDESIGN website and engaging my design and development services. - [Cookie Policy](https://jvvdesign.com/cookie-policy): Which cookies and similar storage this website uses, why, for how long, and how to change or withdraw your choice. ## Optional - [Sitemap](https://jvvdesign.com/sitemap.xml): the authoritative route list, and the input to this file. - [robots.txt](https://jvvdesign.com/robots.txt): crawling allowed for search engines and AI agents; only /demo and /404 are excluded. - [llms-full.txt](https://jvvdesign.com/llms-full.txt): this site in long form.