Greenify / Sustainable Commerce & Community Platform

2020 路 Client: Greenify 路 Role: Co-founder 路 product 路 strategy

Co-founded and led the digital presence, art direction, and platform development for Greenify, an online ecosystem promoting sustainable product alternatives and verification.

In depth

Built a comprehensive digital product and community platform from the ground up. Directed the entire brand identity, user experience, and technical infrastructure to bridge conscious consumers with verified sustainable alternatives, streamlining product promotion, verification, and sales into a unified ecosystem.

Details

Tags

  • Sustainability
  • E-Commerce
  • Community Platform

Imagery

Greenify: 'It's time to Greenify.' on a MacBook, an isometric green island of products drifting among clouds and leaves

Visual direction: Warm, tactile close-up photography of eco-friendly materials paired with a crisp, modern mobile app UI displaying verified sustainability metrics.

  • Greenify: isometric grid of the Green store mobile app screens
  • Greenify: 'Browse for sustainable products' with the Green store categories and a 'For you' product grid
  • Greenify: product detail for an Allbirds runner with the sustainability rating icons and colour options
  • Greenify: 'Or try these alternatives' comparing TOMS and WILL'S below the Allbirds shoe, with product ratings
  • Greenify: 'Join a community of over 50,000 green consumers' - the Explore feed with debates and posts around you

Studio

Work with the studio

JVVDESIGN

Freelance designer and developer for brand design, product UX/UI, and front-end development. Selected work, clear packages, and senior-level craft for teams that need to ship.

[email protected] 路 +31 6 43 11 34 82 路 Amsterdam 路 Netherlands

KVK 77188659 路 BTW NL003159241B29

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