Farmfrites / Global Foodservice Website & Product Discovery UX

2025 路 Client: Farm Frites International 路 Role: UX Designer - full site design 路 web 路 design

Designed the complete UX of the live farmfrites.com: the global digital flagship of one of the world's largest french-fry producers, turning a 100+ product foodservice catalogue, an inspiration hub and a farmer portal into one intuitive site shipped across 28 region/language editions.

In depth

Took the full site architecture from research to shipped design on a headless Storyblok/Next.js stack: a product finder that lets chefs and distributors search by occasion (Authentic & Rustic, Bites to Share, Delivery & Take-Away, Fast Preparation, Menu Variation, Value Creators), product category, range and cut size; branded range carousels that make the portfolio legible in one glance; an Inspiration hub of 44 recipes and news with the same chip-filter model; and lead-capture flows for the Serve magazine, the Sustainability Report 2025 and the product catalogue. One rounded, produce-fresh design language scales to every market through a region and language selector, with a farmers login, careers and contact lanes completing the journey.

Details

Impact: Live at farmfrites.com across 28 regional editions, serving foodservice entrepreneurs in more than 100 countries.

Stack

  • Figma
  • Next.js
  • Storyblok

Tags

  • Foodservice
  • Product Discovery
  • UX Design

Imagery

Farmfrites.com live homepage: the 'Read serve.' magazine hero in the brand's green, with the product nav and 'Get in touch' CTA

Visual direction: The live farmfrites.com homepage hero: the Serve magazine spread on the brand's green canvas with the curved cream break below.

  • Farmfrites: 'Choose region and language' selector - one design shipped to 28 global markets
  • Farmfrites product finder: occasion chips (Authentic & Rustic, Bites to Share, Delivery & Take-Away, Fast Preparation, Menu Variation, Value Creators) above category, range and cut-size filters with 100 products in the grid
  • Farmfrites homepage product ranges carousel: Chef's Specials Crispy Coated, Appetizers, Finest and Sweet Potato Fries range cards
  • Farmfrites Recipes hub: 44 inspiration items filterable by Fries, Appetizers, Potato Specialties, Loaded Fries and Vegetarian
  • Farmfrites Serve magazine download: gated form with country, name, company and email consent for lead capture

Studio

Work with the studio

JVVDESIGN

Freelance designer and developer for brand design, product UX/UI, and front-end development. Selected work, clear packages, and senior-level craft for teams that need to ship.

[email protected] 路 +31 6 43 11 34 82 路 Amsterdam 路 Netherlands

KVK 77188659 路 BTW NL003159241B29

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