Arkhangelsk / Cultural Identity Sprint & Urban Interventions

2020 路 Client: NARFU 路 Role: Workshop Facilitator 路 brand 路 strategy

An educational identity workshop and collaborative design sprint with NARFU students to revitalize the cultural and visual identity of Arkhangelsk.

In depth

Facilitated a week-long immersive design sprint combining anthropological field research with rigorous visual exploration. Uncovered the tension between the city's traditional heritage and modern evolution, delivering a bridging solution of cultural probes and festival-inspired urban interventions to harmonize public perception.

Details

Tags

  • Identity Design
  • Workshop
  • Cultural Design

Imagery

Arkhangelsk mood board: heritage craft, wooden architecture and Soviet modernism in one grid

Visual direction: Raw, atmospheric street photography of northern Russian architecture juxtaposed with vibrant, abstract geometric festival graphics and cultural probe cards.

  • Workshop question slide: 'How can we help the people of Arkhangelsk to find meaning in this?'
  • Micro-dwelling probe: compact kitchen interior study from the identity sprint
  • Arkhangelsk: participants visiting a traditional wooden house with carved window surrounds and painted shutters
  • Arkhangelsk: workshop conversation at the table of a traditional home with local hosts
  • Arkhangelsk: painted wooden trays and toy figures in the traditional crafts collection
  • Arkhangelsk: a historic wooden mansion dwarfed by Soviet apartment blocks - the city's layered identity
  • Arkhangelsk: Soviet modernist housing block painted green and yellow
  • Arkhangelsk: carved wooden church domes against the northern sky

Studio

Work with the studio

JVVDESIGN

Freelance designer and developer for brand design, product UX/UI, and front-end development. Selected work, clear packages, and senior-level craft for teams that need to ship.

[email protected] 路 +31 6 43 11 34 82 路 Amsterdam 路 Netherlands

KVK 77188659 路 BTW NL003159241B29

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