2020 路 Client: NARFU 路 Role: Workshop Facilitator 路 brand 路 strategy
An educational identity workshop and collaborative design sprint with NARFU students to revitalize the cultural and visual identity of Arkhangelsk.
Facilitated a week-long immersive design sprint combining anthropological field research with rigorous visual exploration. Uncovered the tension between the city's traditional heritage and modern evolution, delivering a bridging solution of cultural probes and festival-inspired urban interventions to harmonize public perception.
Arkhangelsk mood board: heritage craft, wooden architecture and Soviet modernism in one grid
Visual direction: Raw, atmospheric street photography of northern Russian architecture juxtaposed with vibrant, abstract geometric festival graphics and cultural probe cards.
Freelance designer and developer for brand design, product UX/UI, and front-end development. Selected work, clear packages, and senior-level craft for teams that need to ship.
[email protected] 路 +31 6 43 11 34 82 路 Amsterdam 路 Netherlands
KVK 77188659 路 BTW NL003159241B29
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