---
title: "Greenify / Sustainable Commerce & Community Platform - JVVDESIGN"
description: "For my graudation I co-founded and led one of the first community oriented sustainability platform concepts called Greenify. A digital platform that promotes sustainable product alternatives."
image: https://jvvdesign.com/images/projects/greenify/cover.webp
url: https://jvvdesign.com/projects/greenify
---

# Greenify / Sustainable Commerce & Community Platform - JVVDESIGN

### Greenify / Sustainable Commerce & Community Platform

https://jvvdesign.com/projects/greenify · 2020 · product · strategy · client:
Greenify · role: Co-founder

For my graudation I co-founded and led one of the first community oriented
sustainability platform concepts called Greenify. A digital platform that
promotes sustainable product alternatives.

In depth: For Greenify I contributed to the early conceptual framework, UX/UI
design, and branding, anticipating sustainability demands in the market before
commonly available. For this concept I got recoginzed as an international
talent for that year's graduation ceremony.

Tags: Sustainability, E-Commerce, Community Platform

Visual direction: Warm, tactile close-up photography of eco-friendly materials
paired with a crisp, modern mobile app UI displaying verified sustainability
metrics.

Cover image: Greenify: 'It's time to Greenify.' on a MacBook, an isometric
green island of products drifting among clouds and leaves

Case-study imagery:

- Greenify: isometric grid of the Green store mobile app screens
- Greenify: 'Browse for sustainable products' with the Green store categories
  and a 'For you' product grid
- Greenify: product detail for an Allbirds runner with the sustainability
  rating icons and colour options
- Greenify: 'Or try these alternatives' comparing TOMS and WILL'S below the
  Allbirds shoe, with product ratings
- Greenify: 'Join a community of over 50,000 green consumers' - the Explore
  feed with debates and posts around you

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