---
title: "Farmfrites / Corporate Website - JVVDESIGN"
description: "As part of Soda studio, I designed the UX and UI of the corporate website of farmfrites. Farmfrites is one of the world's largest potato products processers, turning a 100+ product foodservice catalogue, an inspiration hub and a farmer portal into one intuitive site for 28 region/language editions."
image: https://jvvdesign.com/images/projects/farmfrites/cover.webp
url: https://jvvdesign.com/projects/farmfrites
---

# Farmfrites / Corporate Website - JVVDESIGN

### Farmfrites / Corporate Website

https://jvvdesign.com/projects/farmfrites · 2025 · web · design · client: Farm
Frites International · role: UX Designer - full site design

As part of Soda studio, I designed the UX and UI of the corporate website of
farmfrites. Farmfrites is one of the world's largest potato products
processers, turning a 100+ product foodservice catalogue, an inspiration hub
and a farmer portal into one intuitive site for 28 region/language editions.

In depth: I specifically contributed to designing the UX and imteractive UI
(not the styling) of the Storyblock based format. Contributing to the Design
System for narration on their website (translating over 100+ content pages,
including product discover, the inspiration hub and contact forms.

Impact: Live at farmfrites.com across 28 regional editions, serving
foodservice entrepreneurs in more than 100 countries.

Stack: Figma, Next.js, Storyblok

Tags: Foodservice, Product Discovery, UX Design

Visual direction: The live farmfrites.com homepage hero: the Serve magazine
spread on the brand's green canvas with the curved cream break below.

Cover image: Farmfrites.com live homepage: the 'Read serve.' magazine hero in
the brand's green, with the product nav and 'Get in touch' CTA

Case-study imagery:

- Farmfrites: 'Choose region and language' selector - one design shipped to 28
  global markets
- Farmfrites product finder: occasion chips (Authentic & Rustic, Bites to
  Share, Delivery & Take-Away, Fast Preparation, Menu Variation, Value
  Creators) above category, range and cut-size filters with 100 products in
  the grid
- Farmfrites homepage product ranges carousel: Chef's Specials Crispy Coated,
  Appetizers, Finest and Sweet Potato Fries range cards
- Farmfrites Recipes hub: 44 inspiration items filterable by Fries,
  Appetizers, Potato Specialties, Loaded Fries and Vegetarian
- Farmfrites Serve magazine download: gated form with country, name, company
  and email consent for lead capture

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://jvvdesign.com/#website",
      "name": "JVVDESIGN",
      "url": "https://jvvdesign.com",
      "inLanguage": "en",
      "publisher": {
        "@id": "https://jvvdesign.com/#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://jvvdesign.com/#organization",
      "name": "JVVDESIGN",
      "alternateName": "Jan-Willem van Vulpen Design",
      "url": "https://jvvdesign.com",
      "email": "janwillem@jvvdesign.com",
      "telephone": "+31643113482",
      "logo": "https://jvvdesign.com/images/logo-placeholder.svg",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Amsterdam",
        "addressCountry": "NL"
      },
      "sameAs": [
        "https://www.linkedin.com/in/janwillemvanvulpen"
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://jvvdesign.com/projects/farmfrites#webpage",
      "url": "https://jvvdesign.com/projects/farmfrites",
      "name": "Farmfrites / Corporate Website - JVVDESIGN",
      "description": "As part of Soda studio, I designed the UX and UI of the corporate website of farmfrites. Farmfrites is one of the world's largest potato products processers, turning a 100+ product foodservice catalogue, an inspiration hub and a farmer portal into one intuitive site for 28 region/language editions.",
      "isPartOf": {
        "@id": "https://jvvdesign.com/#website"
      },
      "about": {
        "@id": "https://jvvdesign.com/#organization"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://jvvdesign.com/images/projects/farmfrites/cover.webp",
        "caption": "Farmfrites.com live homepage: the 'Read serve.' magazine hero in the brand's green, with the product nav and 'Get in touch' CTA"
      },
      "inLanguage": "en"
    }
  ]
}
```