--- title: "JVVDESIGN - Freelance Design & Development Studio" description: "Freelance designer and developer for brand design, product UX/UI, and front-end development. Selected work, clear packages, and senior-level craft for teams that need to ship." image: https://jvvdesign.com/images/placeholder-media.svg url: https://jvvdesign.com/ --- # JVVDESIGN - Freelance Design & Development Studio ### Home - https://jvvdesign.com/ JVVDESIGN - Freelance Design & Development Studio: Freelance designer and developer for brand design, product UX/UI, and front-end development. Selected work, clear packages, and senior-level craft for teams that need to ship. · last updated 2026-10-07 Sections appear in the order src/pages/home/HomePage.tsx renders them. All copy below is the homepage's own. **Hero** - "I bridge the gap between complex systems and human experience" Ticker: Available for select freelance partnerships · Product Experience Design & Full-Stack Builder · Based in the Netherlands. Actions: "View Projects" (/projects) and "Let's Talk" (/#contact). Portrait of Jan-Willem, the designer and developer behind JVVDESIGN; studio reel on the same screen. **Client logos** - Companies I worked with. **Projects 2024-2026** - "A selection of my cases" Featured: Gemeente Eindhoven, Officehub, DPD nederland, Farmfrites, Greenify. "Explore all projects" → /projects. **Approach** - "I work following these guardrails" All 3 principles appear together in one stacked section on the homepage - nothing is hidden behind tabs - and in full below: 1. I take the time to understand complexity Principle: Many would stop at lots of complexity. I often find myself looking to get to the essence of it. Structure, holistics and logic often get you to the core of the problem at hand. 2. Details matter! · Outlined button: Book a call · 1px outline · 3px corner · 600 / 0.12em · Signal on hover Principle: I believe quality lives in the smallest details. Even the tiniest of objects around us have thoughtful interactions behind them to enhance our quality of life. 3. I take ownership in what I make - "Hi Jan-Willem, how can I help you today?" · Named: Winston (my own AI) Principle: I believe that you cannot have an opinion about something you haven't tried before. That is why I made my own AI system: Winston. **Discover my AI** - Introducing Winston: A personal intelligence shell built for local edge computing. (Learn more → /winston) **Experience** - "I am a Designer and Developer since 2019" I bring hands-on experience from outside this field too, running a studio, working shoulder-to-shoulder with clients far removed from design, code, and physical products or experiences. - 12/2023 - 10/2026 · Amsterdam - Co-founder, Full-stack developer, FlintandSteel: A digital product studio I co-founded. I ran operations and client strategy and led end-to-end builds, from concepts to shipped products. - 3/2021 - 12/2023 · Amsterdam - UX Designer, Award winning agency: Product design, UX/UI design, multi-brand design systems. - 2019 - 2020 · Eindhoven - Founder, Greenify: Founded a close-knit community platform for building a sustainable app initiative promoting green solutions. - 12/2016 - Present · Amsterdam - Freelance product design, JVV design: Physical and digital products and web experiences. - 2015 - 2021 · Eindhoven - BA Fine Arts, Product design, Design Academy Eindhoven: Fine art and product design. **Contact** - "How can I help you?" You can talk to me using my AI assistant Winston. Together with you, he'll refine your query and send you a summary of it once finalized. The contact block is a live chat ("Ask me a question") with Winston PI. The composer opens as an email field ("Your email…") behind a live arrow; a valid address grows the panel into the thread, centres the ask ("How can I help you?") in it and turns the same field into a message box that rises with what is typed. This chat is handled by Winston, my AI assistant, and may produce information that is not factual. Thread state: Once filed: This thread is closed - your enquiry is filed. I'll follow up personally. Thank you! Validation: That does not look like an email address yet. By confirming, you consent to the processing of your personal information in accordance with the Privacy Policy. Privacy Policy: https://jvvdesign.com/privacy-policy ```json { "@context": "https://schema.org", "@graph": [ { "@type": "WebSite", "@id": "https://jvvdesign.com/#website", "name": "JVVDESIGN", "url": "https://jvvdesign.com", "inLanguage": "en", "publisher": { "@id": "https://jvvdesign.com/#organization" } }, { "@type": "Organization", "@id": "https://jvvdesign.com/#organization", "name": "JVVDESIGN", "alternateName": "Jan-Willem van Vulpen Design", "url": "https://jvvdesign.com", "email": "janwillem@jvvdesign.com", "telephone": "+31643113482", "logo": "https://jvvdesign.com/images/logo-placeholder.svg", "address": { "@type": "PostalAddress", "addressLocality": "Amsterdam", "addressCountry": "NL" }, "sameAs": [ "https://www.linkedin.com/in/janwillemvanvulpen" ] }, { "@type": "WebPage", "@id": "https://jvvdesign.com/#webpage", "url": "https://jvvdesign.com/", "name": "JVVDESIGN - Freelance Design & Development Studio", "description": "Freelance designer and developer for brand design, product UX/UI, and front-end development. 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Together with FlintandSteel we developed a full booking and payment platform where external teams (Like Nestle or Adobe) can book a workspace, meeting rooms or private desks on the go." } }, { "@type": "ListItem", "position": 2, "item": { "@type": "CreativeWork", "name": "Greenify / Sustainable Commerce & Community Platform", "url": "https://jvvdesign.com/projects/greenify", "description": "For my graudation I co-founded and led one of the first community oriented sustainability platform concepts called Greenify. A digital platform that promotes sustainable product alternatives." } }, { "@type": "ListItem", "position": 3, "item": { "@type": "CreativeWork", "name": "Bever / Precision 3D-Printed Repair Hardware & Workflow", "url": "https://jvvdesign.com/projects/bever", "description": "Bever is a premium outdoor gear brand in the Netherlands. For their latest sustainability repair service they were looking for a solution to more efficiently blow up their air matress for their leak tests nationally." } }, { "@type": "ListItem", "position": 4, "item": { "@type": "CreativeWork", "name": "Ember / Payment & Booking Infrastructure", "url": "https://jvvdesign.com/projects/ember", "description": "Co-Founded, designed and built Ember, a custom payment platform with a platform-legal frame built on the same technology stack as Shopify using Stripe." } }, { "@type": "ListItem", "position": 5, "item": { "@type": "CreativeWork", "name": "DPD nederland / SME package sending platform", "url": "https://jvvdesign.com/projects/dpd", "description": "At Sodastudio, I worked as a UX/UI designer to work on the new ordering workflow for DPD's small busines. In a team effort, we ran the concept for a new and improved tool. This eventually became the foundation for DPD Netherlands package sending flow." } }, { "@type": "ListItem", "position": 6, "item": { "@type": "CreativeWork", "name": "CanxLab / 3D can design editor", "url": "https://jvvdesign.com/projects/flintandsteel-canxlab", "description": "Together with FlintandSteel, we designed and developed a 3D can designer in assignment for canxlab. A unique concept for an emerging market of custom beverage cans." } }, { "@type": "ListItem", "position": 7, "item": { "@type": "CreativeWork", "name": "Sportcity / Multi-Club Membership Experience & Design System", "url": "https://jvvdesign.com/projects/sportcity", "description": "For Soda studio, I contributed to the UX team part of Sportcity (with the merger with Fit for Free) on a uniform design system and multi-club membership experience." } }, { "@type": "ListItem", "position": 8, "item": { "@type": "CreativeWork", "name": "Gemeente Eindhoven / An personalized award", "url": "https://jvvdesign.com/projects/jeugdlintje", "description": "Since 2019, I have been producing the youth honour awards for the city of Eindhoven: Together with a group of fellow designers (Willeke Segers and Roey Alfassi) we developed the wearable iconic 'wave' pin in 3D metal used for the yearly award every year." } }, { "@type": "ListItem", "position": 9, "item": { "@type": "CreativeWork", "name": "SKG-IKOB / Enterprise Certification & Inspection Suite", "url": "https://jvvdesign.com/projects/skg-ikob", "description": "For Soda studio, I was involved from the beginning in the complex multi-year digitalization project for SKG-IKOB. I was responsible with a team of Mendix developers for understanding and building mission-critical internal applications for their certification and planning." } }, { "@type": "ListItem", "position": 10, "item": { "@type": "CreativeWork", "name": "DOF architecten / Practice Website & Work Archive", "url": "https://jvvdesign.com/projects/dof", "description": "DOF-architecten is a local architectual firm in The Hague. For them I designed and build a website giving four distinct work fields one coherent, browsable face." } }, { "@type": "ListItem", "position": 11, "item": { "@type": "CreativeWork", "name": "Farmfrites / Corporate Website", "url": "https://jvvdesign.com/projects/farmfrites", "description": "As part of Soda studio, I designed the UX and UI of the corporate website of farmfrites. Farmfrites is one of the world's largest potato products processers, turning a 100+ product foodservice catalogue, an inspiration hub and a farmer portal into one intuitive site for 28 region/language editions." } } ] }, { "@type": "SoftwareApplication", "@id": "https://jvvdesign.com/winston#product", "name": "Introucing Winston", "applicationCategory": "PersonalAssistant", "url": "https://jvvdesign.com/winston", "description": "Winston is built around the concept around local autonomy and data sovereignty, meaning that it is build with the sole purpose to run entirely on your own hardware: so no subscription lock-in or corporate eyes over your shoulder. To achieve this, Winston is built on three pillars that make it a unique complete agentic 'shell'.", "featureList": [ "Your data, your rules.: Your data never leaves your hardware unless you explicitly want it to. You are the owner of your data, and you can export or delete it at any time.", "A complete suite that is truly yours.: Winston comes with a full suite of known software tools, software and AI models, all these are tighly integrated with winston and expendable when needed.", "Built to assist your life.: Cloud AIs know everything about the general world, but nothing about you. Winston doesn't need to be the smartest AI on the planet; he needs to be the best at assisting your life." ], "provider": { "@id": "https://jvvdesign.com/#organization" }, "offers": { "@type": "Offer", "price": "100.00", "priceCurrency": "EUR", "description": "incl. Dutch VAT · one-time purchase · Founder's Alpha is currently available strictly within the Netherlands.", "url": "https://jvvdesign.com/winston#alpha" } }, { "@type": "FAQPage", "@id": "https://jvvdesign.com/winston#faq", "mainEntity": [ { "@type": "Question", "name": "Do I need a cloud subscription to run Winston?", "acceptedAnswer": { "@type": "Answer", "text": "No. Winston is a one-time software purchase. The software, the models and your data run on your own machine. Nothing sits in somebody else's data centre, and nothing stops working, unless you try to break it's compliant systems." } }, { "@type": "Question", "name": "What does the Founder's Alpha cost, and where is it available?", "acceptedAnswer": { "@type": "Answer", "text": "A lifelong license is €100 including Dutch VAT. Winston ships as a limited edition strictly within the Netherlands, and the Alpha includes your own instance on your hardware, ongoing software updates* and a place in Winston's development and feedback loop." } }, { "@type": "Question", "name": "What hardware do I need to run Winston?", "acceptedAnswer": { "@type": "Answer", "text": "Winston runs natively on Linux Ubuntu within a dedicated Python environment. A host with 24GB+ (V)RAM, 1TB SSD is the advised minimum." } }, { "@type": "Question", "name": "How many people can live with one Winston?", "acceptedAnswer": { "@type": "Answer", "text": "Up to 5 local users have been tested. If you want to run Winston for more than 5 people, please let me know." } }, { "@type": "Question", "name": "Can I access Winston when I am away from home?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. I use Cloudflared tunnels for allowing winston to be on the internet. However keep in mind that such systems always have a risk of being compromised. Winston has a built-in security watchdog, but the more you expose it to the internet, the more risk you take." } }, { "@type": "Question", "name": "What does Winston learn about me - and can I control it?", "acceptedAnswer": { "@type": "Answer", "text": "Winston organizes your world into five Personal Context Levels. Scoring how relevant every data point is. The more you use it, the more accurate he becomes." } }, { "@type": "Question", "name": "Who owns the data Winston keeps?", "acceptedAnswer": { "@type": "Answer", "text": "You do. Your data never leaves your hardware unless you explicitly want it to, and it is yours to export or erase in full at any time. If you want to share it with me, you can do so by exporting it and sending it to me. I will never have access to your data unless you explicitly give it to me." } }, { "@type": "Question", "name": "If I give winston access to my data, is it safe?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, but keep in mind that any system will always have a risk of being compromised. Winston has a built-in security watchdog, but what you do with your data is your responsibility." } }, { "@type": "Question", "name": "What is Winston built on, and can I inspect it?", "acceptedAnswer": { "@type": "Answer", "text": "Verifiable open-source foundations: Ollama, Qdrant, Flask, Home Assistant and more are his building blocks. Feel free to contact me for a full list of libraries and their licenses, and you can inspect them all to verify their behavior." } }, { "@type": "Question", "name": "Will Winston get better over time?", "acceptedAnswer": { "@type": "Answer", "text": "That is the whole idea! Edge AI hardware and local models grow more capable every year, your data can migrate, your hardware can be upgraded, and its understanding of you only deepens with the history he keeps." } } ] } ] } ```